When Shark Tank investor/star and Fubu founder, Daymond John, looks to invest in a business, he looks at the people behind the business to gauge its potential, according to an article in Inc. “Invest in people” is a frequent mantra in the business world, and for good reason. Whether you are in a startup company or Fortune 500 corporation you need talented people to grow and add value to your company and, increasingly, to protect your company’s data and information technology assets.

Incidents of cyberattacks and data leakage due to inside sources continue to make the headlines, as do the tremendous damages inflicted on companies’ bottom lines and reputations. The technologies to protect critical IT assets are constantly evolving, but so are the threats. In addition, businesses need to be aware of the role human error plays.

According to the Ponemon Institute, human error is responsible for 22 percent of outages; however, the Institute acknowledges that this percentage is likely even higher as cyberattacks and UPS system failures — which are not included in its previous percentage — are arguably rooted in human error. To provide a higher level of assurance and protection against data loss, both from inside and outside sources, companies must invest in people as well as technologies and processes.

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