Peak 10 + ViaWest Rebrands as Flexential to Bolster Leading Hybrid IT Market Position

CHARLOTTE, N.C. (Jan. 18, 2018) Peak 10 + ViaWest announced today it has officially adopted a new brand: Flexential. The rebrand follows the combination of ViaWest and Peak 10 in August 2017 and reflects the company’s ongoing commitment to providing the highest level of service and satisfaction to its customers. The new name is based on the company’s flexible, customer-focused approach that is essential to their way of doing business. With this rebrand, Flexential is uniquely positioned as a leader in the hybrid IT market.

“The combination of Peak 10 and ViaWest gave us a new, unique position in the marketplace, and we felt it important to create a new brand to reflect that position,” said Flexential CEO, Chris Downie. “As Flexential, our two companies come together to stand for something unique in the world of IT transformation: the human touch. We believe in the power of people in a technical world, and strongly feel that the best infrastructure solutions are about people."

Flexential will continue to deliver data center solutions spanning colocation, connectivity, cloud, managed solutions and professional services to help its 4,200+ customers increase competitiveness as their industries evolve. Flexential has a robust suite of assets that span 21 domestic and international markets and comprises 40 highly-redundant data centers.

View the Flexential brand video at www.flexential.com.

The new Flexential brand rests on three pillars that serve as its foundation:

• Reliable Performance – Flexential treats its customers’ infrastructure as if it were their own; offering industry-leading response times and continuous solutions to improve performance.
• People Powered – Technology has a personal side. Flexential employees don’t listen simply to answer; they listen to understand. Flexential builds trusted relationships and tailored solutions that demonstrate the power of people in an increasingly technical world.
• Value Oriented – Flexential creates more than solutions, it creates value. As outcome engineers, the newly named entity invests as much time and effort in their customers’ business success as they do in theirs, allowing them to stay ahead of their customers’ growth and continually exceed their expectations.

As Flexential, both companies have brought together their expertise to deliver a diverse suite of industry-leading products and services to the market, which positions them as a key competitor in the space. As edge computing and hybrid IT become more vital to shifting enterprise IT needs across industries, Flexential is armed with the full suite of capabilities necessary to support its customers in whatever challenges they face. For over 17 years, both Peak 10 and ViaWest created solid brands by focusing on helping customers succeed through advanced technologies and dedicated, passionate people. Flexential is now that brand.

“The cornerstone of our company is the people,” adds Downie. “They power our business and give us the opportunity to serve our customers no matter how technology changes.”

About Flexential

Flexential helps organizations optimize their journey of IT transformation while simultaneously balancing cost, scalability, compliance and security. The company is committed to building trusted relationships and delivering tailored solutions that suit the individual needs of its customers. Utilizing its people, values and reliable performance, Flexential is deeply invested in the success of its 4,200+ customers, who trust it to deliver core data center solutions of colocation and connectivity, as well as cloud and managed solutions. Flexential’s robust suite of assets span 21 domestic and international markets and comprises 40 highly redundant and connectivity-rich data centers. For more information on Flexential, please visit www.flexential.com.

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