Navigating change with confidence
What VMware Partner Program updates mean for your cloud strategy

The VMware ecosystem is undergoing a major transformation...again. With Broadcom’s recent updates to the VMware Partner Program—including the consolidation of tiers and removal of more registered resellers—many IT leaders are left wondering what comes next.
If your partner has lost their status or you're unsure how these changes impact your roadmap, you're not alone.
At Flexential, we’re here to help you navigate that uncertainty. As a Pinnacle-level VMware Cloud Service Provider—the highest tier available—we continue to provide the stability, technical expertise, support, and strategic guidance that our customers need during times of transition.
What’s changing—and why it matters
Broadcom’s shift to a streamlined, performance-driven VMware partner model means:
- Fewer partners are authorized to sell and support VMware solutions
- Licensing structures and renewal processes are changing
- Many businesses are discovering that their current partners are no longer eligible to guide them
This is a pivotal moment for organizations that rely on VMware infrastructure—and for those evaluating whether it still fits their long-term cloud strategy.
What doesn’t change: The Flexential commitment to you
As a VMware Pinnacle Partner, Flexential is:
- Actively aligned with Broadcom and VMware’s strategic direction
- Equipped with VMware-certified cloud architects and engineers
- Built for hybrid and multi-cloud—not locked into a one-size-fits-all model
- Backed by a U.S.-based, 24/7 support team committed to responsive, expert guidance whenever you need it
Whether you plan to stay with VMware, migrate to a new platform, or create a hybrid approach that gives you more control, our team will help you get there with clarity and confidence.
How we help: Clarity, optionality, and results
We understand that every IT environment is different. That’s why we start with a Fast-Track Cloud Assessment. It’s quick, no-cost, and pressure-free.
You’ll walk away with:
- A clear view of your current virtual environment, including usage, risk areas, and cost structure
- Side-by-side comparisons of potential modernization paths—including hybrid, private, and multi-cloud options
- Strategic recommendations based on real-world outcomes, not hype
Now is the time to take control
If you're facing a VMware renewal, exploring cost optimization, or simply need a partner you can trust through this transition, Flexential is ready to help.
We’ve guided organizations of many different sizes through these shifts—and we’re prepared to help you make smart, strategic decisions that support your business today and in the future.
Start with a complimentary Cloud Fast Track Assessment
Get a no-pressure, expert-led evaluation of your cloud environment and roadmap options—with actionable insights to guide your next move. Contact us now to get started.