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Why encryption and backup are critical for your business

In our "always online” world, businesses' success hinges on their ability to protect their most valuable digital asset—their data. From customer information and financial records to proprietary research and confidential communications, the data companies amass is invaluable. However, this treasure trove of information also presents significant security risks if not properly protected.

04 / 15 / 2024
7 minute read
Data encryption and backup

Data encryption and backup are two critical components of an integrated data security strategy, ensuring the confidentiality, integrity, and availability of your organization's most precious digital resources.

Understanding data encryption

Data encryption is the process of converting readable information into an unreadable format through an algorithm or cipher. This encoded data can only be decrypted and accessed with the correct encryption key, safeguarding it from unauthorized access or interception. Data encryption plays a vital role in protecting sensitive information, whether it's at rest (stored on devices or servers) or in transit (during transmission over networks).

Types of data encryption algorithms:

Symmetric encryption: This type involves a single key that both encrypts and decrypts data. It's efficient for large volumes of data and is exemplified by the Advanced Encryption Standard (AES), which is widely used due to its speed and security.

Asymmetric encryption: Also known as public-key cryptography, this type uses a pair of keys – a public key for encryption and a private key for decryption. It's crucial for secure data exchange over unsecured channels, with the Rivest-Shamir-Adleman (RSA) algorithm being a popular choice.

Hash functions: Although not a method of encryption, hash functions are essential for maintaining data integrity. They convert data into a fixed-size hash value, which can't be reversed. Algorithms like SHA-256 ensure that the data's integrity is maintained by providing a unique digital fingerprint.

Stream ciphers: Ideal for encrypting data streams where the size is unknown or continuous, stream ciphers encrypt data one bit at a time. They are used in real-time data processing where latency and throughput are critical factors.

Elliptic Curve Cryptography (ECC): Providing security with smaller key sizes, ECC is increasingly preferred for secure communications due to its efficiency and the lower computational power it requires. This makes it especially useful in mobile applications and devices with limited resources.

Beyond ensuring data confidentiality, encryption also helps maintain data integrity by detecting any unauthorized modifications or tampering. By detecting any unauthorized modifications or tampering attempts, encryption helps ensure the accuracy and trustworthiness of your data. Implementing robust encryption measures is essential for achieving compliance with industry regulations and data protection laws, shielding your organization from potential fines, legal repercussions, and reputational damage. With encryption as a cornerstone of your data security strategy, you can operate with confidence, knowing that your valuable data assets are secure, and your business is protected from the consequences of data breaches or compromised information.

The necessity of data backups

While encryption fortifies the confidentiality of your data, a robust backup strategy is essential for safeguarding its availability and enabling swift recovery in the face of adverse events. Data backups create redundant copies of your organization's critical information, stored securely in a separate location from the primary data source. This practice ensures that if the unexpected occurs – be it a system failure, natural disaster, or malicious cyber-attack – your vital data remains accessible and can be restored promptly, minimizing downtime and potential data loss. A comprehensive backup solution acts as a lifeline, allowing your business to bounce back from data corruption or catastrophic incidents with resilience and continuity.

There are various backup strategies to consider, each with its advantages and trade-offs:

  • Full backups: A complete copy of all data is made, providing a comprehensive restoration point but requiring more storage space and longer backup times.
  • Incremental backups: Only the data that has changed since the last backup is copied, resulting in faster backup times and reduced storage requirements, but multiple backups are required for a complete restoration.
  • Differential backups: All data that has changed since the last full backup is copied, providing a quicker restoration process than incremental backups but requiring more storage space.

Regardless of the backup strategy you choose, regular data backups are essential for safeguarding against data loss, system failures, and other unexpected events that could cripple your business operations.

Unified defense: The power of an integrated data security strategy

While data encryption and backup are indispensable parts of a data security strategy, their true potential is unlocked when implemented as part of a holistic, integrated approach. Siloed security measures, while valuable on their own, may leave gaps that cybercriminals can exploit. By strategically combining encryption, backup, and other critical security controls, you can construct a formidable, multi-layered defense against cyber threats and data breaches.

An integrated data security strategy seamlessly interweaves various security components, amplifying their individual strengths. Access management protocols, for instance, can be seamlessly integrated with encryption mechanisms, ensuring that only authorized personnel can decrypt sensitive data. Likewise, network security measures can be calibrated to detect and mitigate threats that may compromise backup systems or exfiltrate encrypted data.

In addition, an integrated approach enables organizations to establish a comprehensive incident response plan, streamlining the coordination between security teams, data recovery processes, and breach notification protocols. In the event of a cyber-attack or data loss incident, a cohesive security strategy empowers organizations to isolate the threat swiftly, initiate backup restoration, and minimize the potential impact on operations and customer trust.

The Flexential approach

At Flexential, we understand the importance of data security and offer a range of backup and encryption services to meet the diverse needs of our clients. Flexential offers Backup-as-a-Service (BaaS) solutions that are not only secure and compliant but also guarantee on-demand availability of backed-up data. This ensures that organizations can access their critical data swiftly and efficiently, minimizing downtime and enhancing operational resilience.

Automated and reliable backups

Flexential cloud-based backup solution is fully automated, providing organizations with extensive retention time options and eliminating the need for manual intervention. This automation extends to both fully managed and self-managed service options, catering to the varying needs of businesses. Whether opting for the hands-off approach with Flexential experts managing the entire backup process or the self-managed route where companies maintain control, the service is flexible and adaptable. Flexential also supports a hybrid IT environment, accommodating data whether it resides on-premises, in the cloud, or in a colocation data center, which underscores the service's scalability and comprehensive coverage.

Diverse backup options

Flexential provides a spectrum of backup options to suit different business needs and environments. These include:

  • On-premises solutions: Ideal for businesses that require their data to remain onsite for security or regulatory reasons.
  • Cloud solutions: Offers flexibility and scalability, allowing businesses to expand storage space and backup capabilities as needed without significant upfront investments.
  • Hybrid solutions: Combines the best of both on-premises and cloud solutions, providing flexibility and enhanced data protection by leveraging both environments to optimize data availability and business continuity.

Seamless integration with FlexAnywhere Platform

One of the key strengths of Flexential is the seamless integration of its backup solutions with the FlexAnywhere Platform. This platform delivers a tailored infrastructure that adapts to business needs with a high level of connectivity and scalability. Organizations using Flexential backup services benefit from this integration, gaining improved performance, reliability, and agility across their data protection strategies. The FlexAnywhere platform supports a variety of IT needs, from colocation and cloud services to interconnection and data protection, making it a holistic solution for businesses looking to streamline their IT infrastructure.

Enhanced cost-effectiveness and compliance

Flexential services are not only robust but also cost-effective, with no upfront costs and flexible billing options that adapt to business fluctuations. This financial flexibility is paired with stringent security measures that meet diverse industry-specific standards, including HIPAA for healthcare and PCI DSS for payment processing. These certifications ensure that Flexential solutions adhere to rigorous compliance requirements, providing businesses with the assurance they need to trust their critical data to Flexential.


The Flexential approach to data backup is not just about preserving information; it's about empowering businesses to continue their operations uninterrupted in the face of potential data disruptions. With its advanced technology, comprehensive solutions, and seamless integration, Flexential provides peace of mind and positions itself as an essential partner in the digital age. Whether facing natural disasters, system failures, or cyber-attacks, Flexential ensures that your data is secure, recoverable, and always available when needed.

Don't leave your data vulnerable. Contact Flexential today to learn more about our data encryption and backup services or to schedule a consultation with our experts.

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