Why Dallas? Key Considerations for Landing Your IT Infrastructure in the Dallas Market

January 22, 2021

The Dallas–Fort Worth area continues to be an increasingly attractive option for companies to locate their headquarters. With its pro-business economic climate, hundreds of companies have moved or are moving out of expensive places like California and into Texas. The city of Plano in particular saw 48% growth in technology job posts, according to, which cited a report by Burning Glass. With those moves comes a demand for IT infrastructure and data center services. Fortunately, the area’s central location, state tax incentives, moderate climate, low risk for natural disasters and the fact that it’s a major connectivity network hub make it an ideal place to land your IT infrastructure. 

Here’s why Dallas is a great option when it comes to the location of your infrastructure:

Power grid diversity – Texas has its own power grid, so if an organization is headquartered in another state, or has a data center infrastructure presence somewhere else, they can get instant power grid diversity by additionally locating in Texas. 

Supply – Dallas is home to more than 50 data center operators, so the competition creates a good ecosystem of optionality and lower prices for customers. 

Lower utility rates – Electricity rates in Texas are lower than the national average because of the multitude of electricity providers, as well as deregulation, which has opened up competition to make rates low and attractive to customers.

A major connectivity network hub – Because of its central location in the United States, Dallas is a major on- and off-ramp and thoroughfare for network connectivity. It has a large wealth of telecom connectivity and carriers, resulting in low latency paths to get in and out of the state through Dallas. Most of the carrier connectivity—whether you’re in Houston, San Antonio or Austin—routes through Dallas, making it a national destination to land your infrastructure, especially for latency sensitive applications.

There are approximately 130 active data centers across the state of Texas, so how do you choose the right provider? They all handle space and power requirements, but only a few can support your network connectivity, data protection, disaster recovery and private and public cloud requirements all under one roof. Work with a provider that is customer-focused, and that has a national platform that can scale as your business scales. Look for a partner with the right team, the right services and the right operational support model to support you on your IT journey.

Infrastructure, servers, storage, appliances and gear are all getting smaller, but they’re also consuming more power. It’s best to work with a partner that can help future-proof and optimize your infrastructure with high density capabilities—that can adequately power and cool that infrastructure without having to take on more square footage. For example, a Flexential customer with an original 40-rack requirement was able to redesign a configuration that brought them down to 10. By leveraging Flexential’s high density capabilities the customer realized increased efficiency, lower cost and reduced complexity.

Flexential’s Dallas – Plano Expansion

Flexential’s Dallas – Plano data center is a state-of-the-art Gen 4 data center supported by cutting-edge cooling solutions that deliver industry low PUE levels. It is concurrently maintainable and has achieved Tier III certification by the Uptime Institute, one of only five in the state of Texas with that certification. The Dallas – Plano expansion project is slated to begin this year, which will increase the data center to ~275,000 square feet. The site will add 2.25 megawatts of capacity, boosting the overall amount to 18 megawatts.

Flexential has three interconnected data centers in the Dallas–Fort Worth area that are all within a 20-mile radius. They are part of a national platform that interconnects all of its data centers, from Philadelphia to Phoenix, Portland to Fort Lauderdale, and everywhere in between.

Ryan Mallory, Chief Operating Officer, Colocation Services

Ryan Mallory

Chief Operating Officer

As COO for Flexential, Ryan drives operational excellence and performance optimization for the integrated colocation and interconnection portfolio - including colocation services, cloud managed services, backbone, real estate, data center and network operations, desi

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